![]() ![]() Cubic share is the percentage of cubic space occupied. You can also use this measurement to rationalise how much space to give to a sub-category or segment of a product if cubic share is calculated. It is the three-dimensional volume taken up by the product, shown in metres-cubed. Cubic SpaceĬubic space calculates the volume or space of a product on your shelf in cubic feet. Providing more space for a high selling product leads to more sales. What’s more, it’s done with the aim of enticing shoppers to purchase more.įor example, if you want to encourage customers to purchase more of a particular product, you could look to increase its share of space. It’s a relative measure for ensuring brands receive the space they deserve on the shelf. Forward Shareįorward Share calculates the two-dimensional forward space a product occupies across a planogram as a percentage contribution of the total forward space of all products ![]() ![]() ![]() This is the two-dimensional area (facing forward) taken up by a product. The purpose of this article is to provide a brief explanation of a few of the commonly formulated fields used in the DotActiv software as well as how each of them is calculated.Īpplicable Products: DotActiv Free, DotActiv Lite, DotActiv Pro, ![]()
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